
Lance Slack
Chief Executive Officer, Founder
Lance has over 30 years of experience in digital development and custom software solutions. His expertise includes designing innovative platforms, such as the system that powers Storyay’s personalized story experiences.
After earning his degree from the University of Waterloo, Lance launched his career as Microsoft Canada’s first co-op student from UWaterloo, where he helped build their help desk processes. His entrepreneurial journey has been shaped by a passion for blending technical innovation with creativity.
For Lance, Storyay is more than a business – it’s a mission to improve kids’ lives through literacy, engagement, and inclusivity. “I believe in leading by getting out of the way and trusting. Find the right people, and they’ll do big things.”

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Here at Storyay, we create personalized, beautifully illustrated letters to inspire kids to fall in love with reading.
Thank you to everyone who supported our Kickstarter and contributed to its success!